DTC food brand — olive oil
Graza
How we turned Graza's social buzz into efficient paid growth across Meta and Google
Challenge
Graza already had strong brand recognition and a playful visual identity, but paid acquisition was underperforming relative to organic buzz. The main issue was turning brand love into measurable customer acquisition at a healthy CAC.
Services Delivered
What We Did
We rebuilt the paid social structure around creator-style assets, UGC-inspired product demos, recipe hooks, and “kitchen-counter” creatives that matched the brand's organic tone. On Google, we separated branded, non-branded, and competitor-intent search, then layered Performance Max around seasonal pushes and retail-awareness moments. On social, we aligned content pillars around product education, recipes, gifting, and lifestyle.
Illustrative results — 90 days
Results
Why This Worked
For a visually distinctive food brand like Graza, polished-but-playful creative and tight channel segmentation outperformed generic e-commerce ads.
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