Premium tinned seafood — DTC
Fishwife
How we helped Fishwife scale from cult social brand to full-funnel e-commerce engine
Challenge
Fishwife had standout branding and strong community appeal, but needed a more scalable acquisition and retention system to support launches, bundles, collaborations, and repeat orders.
Services Delivered
What We Did
We built a launch-based growth system: landing pages for product drops, paid social around creator-led storytelling, Google Search for high-intent demand, email automations for first order / second order / bundle upsell, and SEO content around recipes, pairings, gifting, and product education. We also improved on-site merchandising to push bundles and mixed-cart AOV.
Illustrative results — 6 months
Results
Why This Worked
For Fishwife, growth came from connecting brand storytelling with conversion systems — not just more impressions, but better merchandising, retention, and launch mechanics.
Want results like this for your business?
Get a Free Consultation →